The story Tous begins in 1920 in a jewellery workshop in Manresa, which later turns into a store. In 1960 the second generation Tous starts the company’s big expansion.
In 1960, Salvador Tous and Rosa Oriol, “a perfect team”, adds a new style to the family business. The little teddy bear, the great symbol of Tous, is born.
In 1990 the couple’s four children, Rosa, Alba, Laura and Marta, join the business. The brand witnesses an unstoppable growth.
Since the 1990’s the company’s growth has been constant at all levels, and TOUS today enjoys a privileged position on the international scene.
The philosophy of aesthetics sustains that any element which increases sensations of life is the basis of all beauty. A vision that is perfectly reflected in all TOUS creations.
TOUS has created a new concept of jewellery; practical and easy to wear. Pieces that are able to transmit illusions and tenderness to the person who wears them.
Each piece is carefully elaborated by our hard-working, devoted teams, particularly sensitive to our costumers’ needs.
If in the jewellery world one may speak about a new extraordinary phenomenon, most certainly it’s the TOUS teddy-bear.
Combining the elements of fresh contemporary design, tradition, and special technique, the (first) teddy-bear is born.
Since 1985 TOUS has witnessed a real “teddy-bear boom”; the bear has today become a symbol of gentleness for both giver and receiver.
The teddy-bear’s shape appeals to our inner dreams. It glorifies forms and has become the great symbol of the company.
Part of the bear’s success is its capacity to serve as a channel for people’s feelings and expressions, to transmit care and gentleness, within a frame of contemporary aesthetics.