ÁLVARO AND CLEMENTE CEBRIÁN, FOR ‘EMPRENDEDORES’ MAGAZINE: “THE FOUR FRAGRANCES BY EL GANSO ARE MAKING US STRONGER AS A BRAND”
The times we live in invite us to think and to look back, wondering how we got here. That’s precisely what Álvaro and Clemente Cebrián, co-founders of El Ganso, have done during a very special interview for Emprendedores, a Spanish business magazine.
After a tough period, the two brothers took back full control of their brand after selling a participation to an investment fund. Because of that, and thanks to the changes they have implemented, the company is growing as it used to and is achieving a huge domestic and international success.
Without a doubt, selling quality is what has helped them make the brand stronger. “We aren’t trying to sell no matter what, we are thinking about profits, of course, but also about the brand itself”, Clemente Cebrián stated.
At the same time, they both said that their partnership with Perfumes y Diseño and launching AFTER GAME, PART TIME HERO, BRAVO MONSIEUR and FRIDAY EDITION, the funniest fragrances of the market, have only helped them improve everything they believe in.
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