ÁLVARO AND CLEMENTE CEBRIÁN, FOR ‘EMPRENDEDORES’ MAGAZINE: “THE FOUR FRAGRANCES BY EL GANSO ARE MAKING US STRONGER AS A BRAND”
The times we live in invite us to think and to look back, wondering how we got here. That’s precisely what Álvaro and Clemente Cebrián, co-founders of El Ganso, have done during a very special interview for Emprendedores, a Spanish business magazine.
After a tough period, the two brothers took back full control of their brand after selling a participation to an investment fund. Because of that, and thanks to the changes they have implemented, the company is growing as it used to and is achieving a huge domestic and international success.
Without a doubt, selling quality is what has helped them make the brand stronger. “We aren’t trying to sell no matter what, we are thinking about profits, of course, but also about the brand itself”, Clemente Cebrián stated.
At the same time, they both said that their partnership with Perfumes y Diseño and launching AFTER GAME, PART TIME HERO, BRAVO MONSIEUR and FRIDAY EDITION, the funniest fragrances of the market, have only helped them improve everything they believe in.
Desigual Fresh World To a fresher world!! Brazen, fun, vibrant and energetic… that could be a “Desigual Love” And her? How is… The magic of an encounter… love What could be more magical than love? What perfumes are more magical than HALLOWEEN? It… STARCK PARIS, for him and for her One might think that there is nothing to the night, but…“It’s of absolute richness especially… Renewing the classic month of love 1920 THE ORIGIN, the fragrance for the new dandy, found its soulmate, the fragrance for… Delpozo presents Pre-Fall 2019 Delpozo Pre-Fall 2019 breathes lightness. Like turning the pages of a brand-new book, the crisp… New PYD Nextcloud activated Offering our distributors the best service is a maxim of PyD. With this aim, we… A year full of new resolutions starts with Desigual FRESH WORLD Desigual fragrances animate all the months of the year. The brand’s fashion collections and its… Philippe Starck receives “Lifetime Achievement award” at the India Design Forum During the India Design Forum (IDF), Philippe Starck received the “Lifetime Achievement Award” in honor… The colour of HALLOWEEN’s Mia Me Mine Eau de Toilette, colour of the year 2019 Pantone has chosen “Living Coral” as colour of the year for 2019. Laurie Pressman, Vice-President… PYD celebrates 20 years creating perfume around the world As is traditional, the traditional Christmas cocktail was held the week before the start of… Delpozo collaborates with luxury jewellery firm Suárez The “Elia, the Garden Between Days” collection of the Spanish jewellery firm Suárez has been… Christmas windows filled with warmth with TOUS The Christmas holiday season fills perfumeries and shopping centres with joyful creativity in seasonal window… Oh, fresh Christmas!! With Desigual Having fun over the Christmas holidays is easier: we have some more time, everyone wants… The 20 best HALLOWEEN window displays The window display competition in Spain has been a great success in terms of participation.… Presentation Event in Kuwait The social event took place on November 7th at the Katsuya restaurant. Our distributor invited… Tender Stories 9 on www.tous.com Once again TOUS Perfumes offer a tender story created by the brand for the Christmas… The training team breaks records in 2018 The PYD training team has been doing its job since 2006. The reputation it has… Lutz Huelle new creative director Paris-based German designer Lutz Huelle has been appointed as the new creative director of our… Promotional activities in all markets during HALLOWEEN month Window display competitions, HALLOWEEN Perfumes theme parties, digital campaigns, all promotions areas are in action… Desigual relaunches its iconic Mickey Mouse jacket The Iconic Desigual Jacket , the brand’s most emblematic garment is hand-made by sewing together… Mexico, NY, Miami, Turkey, Indonesia and Puerto Rico surprise the press The press presentations of different versions of TOUS Oh The Origin! have surprised and captivated… Celebrities choose Delpozo’s Fall Winter 2018 The Fall Winter 2018 collection has recently been chosen by several celebrities as their go… Growth in STARCK Paris Peau de Lumière Magique and Peau de Nuit Infinie multiply its doors in the USA,… Perfumes y Diseño sign licensing agreement with El Ganso to launch perfume line The Spanish fashion house El Ganso, has almost 180 retail outlets in the world, across… Peau de Nuit Infinie and Peau de Lumière Magique of STARCK Paris Two new fragrances will be joining Peau de Soie, Peau de Pierre and Peau d’Ailleurs… A perfume idyll, created by Daphne Bugey TOUS Oh! The Origin and TOUS 1920 The Origin have many things in common, such… Four fresh fragrances for everyone Fresh fragrances are a leading-edge trend in perfumery at the moment and are a safe… International department seminar The half-yearly meeting of the International team at Perfumes y Diseño took place in Madrid… Celebrating Halloween’s 20 years All markets are getting ready to celebrate the anniversary of HALLOWEEN. Point-of-sale events, fancy dress… Delpozo disembarks in Korea Delpozo partners with KLH International to open three shop in Seoul and Busan this upcoming… Delpozo is pleased to invite you to watch the Spring Summer 2019 Runway Show live Delpozo is pleased to invite you to watch the Spring Summer 2019 Runway Show live… New HALLOWEEN visual on its 20th anniversary The HALLOWEEN classic fragrance celebrates magic and lives mystery in the company of a new… Philippe Starck between the infinite and magic The creative ingenuity of the French visionary cannot stop even for a second. His brain… Perfumes that conquer the world Desigual fragrances are all the rage in more than half of the world because “Life… TOUS Oh! The Origin, a fragrance for the new lady Its elegant and generous very feminine bottle in blush pink crowned with pink gold lid… Ready for Cannes The entire international sales team, the creative marketing, trade marketing and communication team will arrive… Great results in our social media channels during 2018 The TOUS social networks continue to grow and 2018 is unquestionably a year of success… For a fresher world! A shamelessly funny fragrance Finally we know the new fruity and floriental proposal of Desigual. Because there is a… Delpozo and PHotoEspaña present the exhibition “Swimming Pool” by Mária Švarbová The prêt-à-couture brand and PHotoEspaña celebrated on June 8th the inauguration of the exhibition “Swimming… Winner of the Grupo PYD scholarship for VOGUE master’s degree in communication Spanish student Isabel Serra Pascual has received from Pedro Trolez the Jesús del Pozo scholarship… The HALLOWEEN experience at the MAD COOL festival The MAD COOL festival has been a great success, not just thanks to the international… AXIOM space X Philippe Starck Axiom Space, the world’s leading privately-owned space exploration company, announced the launching of the first… Delpozo and PHotoEspaña present the exhibition “Swimming Pool” by Mária Švarbová The prêt-à-couture brand and PHotoEspaña celebrated on June 8th the inauguration of the exhibition “Swimming Pool”… New corporate website for the 20th anniversary of Perfumes y Diseño The new PYD Group website, with simple browsing and a very intuitive home page, lets… Where Fashion meets Soccer Delpozo creates exclusively for YOOX On the occasion of the Russia World Cup 2018, Delpozo and some of the world’s… TOUS Floral Touch So Fresh, The capricious freshness of flowers What is a caprice? Something that thrills us, that excites us and makes us very,… June solstice; nearer and further away HALLOWEEN lives the magic of the solstice like the earth and the sun, celebrating being… STARCK with Ipanema SS2018 : Timeless and accessible elegance The 2018 collection launches worldwide and features a fresh take on past models and introduces new… Woman’s Spring-Summer 2018 Collection: details of the world Desigual’s new spring-summer collection is here, filled with details, colours and countless stories of journeys… 20 years of magic and dreams 20 years ago a revolutionary idea of colour and mystery burst into the world of… Men’s Health Award 2018 for TOUS 1920 The Origin TOUS 1920 The Origin, the latest masculine fragrance launched by TOUS Perfumes, has been awarded… PYD Deporte, encouraging sport and healthy habits Since 2007 Perfumes y Diseño has had its PYD Deporte task force made up of… Delpozo celebrates the opening of the newly inaugurated Dubai flagship Dubai, April, 19th – The prêt-à-couture brand founded in 1974 and Symphony Style celebrated the… Meet and greet; #20YearsDreaming A point-of-sale event was held in Spain with the HALLOWEEN fragrances, in collaboration with an… Maison Heler, phantasmagoric architecture in Metz Dominique Gros mayor of Metz, creator Philippe Starck and the Hilton Group presented Maison Heler… Halloween Shot
Fall-Winter 2018 runway show Delpozo, is pleased to invite you to watch on Delpozo.com the Fall Winter 2018 Runway… PYD Group adds REN Clean Skincare to its portfolio Perfumes y Diseño (PYD) has extended its portfolio of distributed brands with the incorporation of… PYD distributes “Juliette Has A Gun” in Spain and Andorra Perfumes y Diseño Group (PYD) has signed an agreement with “Juliette Has A Gun” to… Delpozo moves its show to London Fashion Week After ten successful seasons showing as part of New York Fashion Week, a new chapter… STARCK Paris wins Robb Report’s “Best of the Best 2017” award The Spanish edition of Robb Report magazine has awarded the “Best of the Best 2017”… STARCK Paris wins “Diamond Pentaward 2017 Best of the Show” prize The STARCK Paris collection of fragrances by Philippe Starck was awarded the “Diamond Pentaward 2017…