Celebrating Halloween’s 20 years
All markets are getting ready to celebrate the anniversary of HALLOWEEN. Point-of-sale events, fancy dress parties, theme dinners… each country is mobilizing the brand’s fans with actions with great repercussion both in the media and commercially.
A fancy dress party in Guatemala, a magic dinner in Mexico, animations at points of sale and a Halloween Party with Glamour magazine in Spain … 360 campaigns to celebrate the anniversary of our most mysterious fragrance.
Mexico organized a gala dinner, filled with magic elements, at the Terraza de Altezza, in Mexico City. The femininity of the brand was conveyed in an intimate dinner, in a magical world in pink and purple hues, where every element was a reminder of the magic of the night. Top Mexican influencer Romina Sacre gave a short speech welcoming the guests to the event, telling them what made her join this project and proposing a toast in thanks to the editors with key messages: “Welcome to magic, mystery and youth”.
Also present were other influencers such as Ale Ezquerro, Bárbara López and Andrea Ochoa. Press representatives from the leading magazines were present: Elle, Grazia, L’Officiel, Marie Claire, Instyle, Woman’s Health and Life & Style. Last but not least, the event was also attended by representatives of digital media: The Beauty Effect, L’beauté, Veintitantos, Vogue and Romina Media.
Guatemala opted for a fancy dress party for press, influencers and customers. The theme for the fancy dress was the magic of the HALLOWEEN world: fairies, nymphs, goblins, elves… The event took place at Casa Ariana, a spacious and beautiful venue for a great party to celebrate the 20th anniversary of the brand, where guests danced to the sound of music. Javier Bacallado, Training Director of Perfumes y Diseño was present for the launch of HALLOWEEN Magic, which had a wonderful reception.
Throughout the month of October Spain has organized: Prize draws for fantastic gifts, prizes for the best window displays and gifts for purchases made at the best perfumery stores in the country.
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