Desigual relaunches its iconic Mickey Mouse jacket
The Iconic Desigual Jacket , the brand’s most emblematic garment is hand-made by sewing together pieces of used jeans and other materials.
This new version is part of the process of transforming Desigual into #NewDesigual, which proposes a new concept in terms of stores, products and image.
The change that Desigual has undergone in the last three years is now a fact. #NewDesigual is here to stay and as part of this major project, the brand keeps on innovating and seeking new ways to continue to delight its most loyal customers and win over new consumers.
New stores, breakaway products and a fresher image are the bases of the transformation of Desigual. Faced with this great challenge, what could be better than welcoming spring with the new version of Desigual’s most emblematic garment: The Original Desigual Jacket.
Created by Thomas Meyer in 1984, this jacket defined the origins of the brand in Barcelona and now, 34 years later, Desigual pays tribute to it. The jacket is now available at brand stores and can also be purchased online at www.desigual.com
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