EL Ganso and El Corte Inglés (ECI). El Corte Inglés (ECI) and El Ganso. What kind of relationship could exist between the two of them? Well, it couldn’t be other than the collaboration they had for boosting AFTER GAME, FRIDAY EDITION, PART TIME HERO and BRAVO MONSIEUR, the olfactory pigeons of the Spanish brand, which took place between September 27 and October 13.
With a strategy developed in El Corte Inglés in Bilbao, Málaga, Plaza Cataluña (Barcelona), Sanchinarro and Pozuelo (Madrid), five of the most representative malls of this Spanish department store group, El Ganso opened the optimism that defines the brand and that it can be found now inside four unique fragrances which adopt perfectly the form of the different male personalities that exist.
Thus, clients that visited those ECI (and remember: ECI means El Corte Inglés) could enjoy the special corners, between vintage and rogue thanks to surfboards, suitcases and gansomuebles (goosefurniture), where they smelled the citrus and woody notes of sporty AFTER GAME, the oriental fougère with bergamot, lavender and sandalwood of bon vivant FRIDAY EDITION, the musky citrus scent of absent-minded and adventurous PART TIME HERO and woody and classic BRAVO MONSIEUR.
But wait a second, that’s not all: for the purchase of one of this perfumes, a gym bag and a vanity case were gifted to clients because, although you can find those pieces at EL Ganso stores, it’s always better if we receive them as a present, right?
So, you can see that, when El Ganso felt the good vibes of El Corte Inglés, it could only exclaim: “¡Ey, Colega, Increíble!” (“Hey, Buddy, Amazing!”). It was then when we read these three letters again: ECI!
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