EL Ganso and El Corte Inglés (ECI). El Corte Inglés (ECI) and El Ganso. What kind of relationship could exist between the two of them? Well, it couldn’t be other than the collaboration they had for boosting AFTER GAME, FRIDAY EDITION, PART TIME HERO and BRAVO MONSIEUR, the olfactory pigeons of the Spanish brand, which took place between September 27 and October 13.
With a strategy developed in El Corte Inglés in Bilbao, Málaga, Plaza Cataluña (Barcelona), Sanchinarro and Pozuelo (Madrid), five of the most representative malls of this Spanish department store group, El Ganso opened the optimism that defines the brand and that it can be found now inside four unique fragrances which adopt perfectly the form of the different male personalities that exist.
Thus, clients that visited those ECI (and remember: ECI means El Corte Inglés) could enjoy the special corners, between vintage and rogue thanks to surfboards, suitcases and gansomuebles (goosefurniture), where they smelled the citrus and woody notes of sporty AFTER GAME, the oriental fougère with bergamot, lavender and sandalwood of bon vivant FRIDAY EDITION, the musky citrus scent of absent-minded and adventurous PART TIME HERO and woody and classic BRAVO MONSIEUR.
But wait a second, that’s not all: for the purchase of one of this perfumes, a gym bag and a vanity case were gifted to clients because, although you can find those pieces at EL Ganso stores, it’s always better if we receive them as a present, right?
So, you can see that, when El Ganso felt the good vibes of El Corte Inglés, it could only exclaim: “¡Ey, Colega, Increíble!” (“Hey, Buddy, Amazing!”). It was then when we read these three letters again: ECI!
Aiming higher! After times of uncertainty, Perfumes y Diseño closes this 2021 having experienced a growth in… VERY PERY, VERY HALLOWEEN Pantone has presented the colour 17-3938 Very Peri as the protagonist of 2022, the same… Triple AAA for LoveMe More than a year ago we launched TOUS LoveMe, the mos bear, most jewel, most… CELEBRITIES DRESS UP WITH HALLOWEEN PERFUMES Pan Creative Studio and Wekaforé, in collaboration with HALLOWEEN, celebrate an exclusive party in which… Something very Tous is back! LoveMe The Onyx Parfum, the new fragrance by Tous. A floral, oriental, and fruity parfum… Jump into the Blue Adrenaline turns into fragrance! Once again, HALLOWEEN surprises us with a completely new and unexplored… TOUS Gems Party invites you to this party! Precious stones are special, extraordinary and valuable. All of them have a unique feature that… LoveMe: Best National Product at Vogue Beauty Awards In this XIX Edition of the Vogue Beauty Awards, Perfumes y Diseño has won the… Here Comes the Sun! Finally, the sun comes out and people go out into the streets with laughter ready… Scalpers The Club It is like a magnet, it attracts you imperceptibly but surely, directly, with force. A… Halloween Changes Its Image With the arrival of spring, Halloween is renewed. This month, the brand of magic, mystery… KEEPING THE FLAME OF SPANISH HAUTE COUTURE ALIVE Haute Couture is a world-renowned art that stands out for its mastery of craft techniques,… ALEJANDRA SUÁREZ APPOINTED COMMERCIAL AND TRADE MARKETING DIRECTOR Perfumes y Diseño announces movements in its internal structure and the appointment of Alejandra Suárez… Together for 2021! Perfumes y Diseño is excited to introduce its novelties of 2021 for its international clients… LOVEME On July 8, and for the first time in the history of Perfumes y Diseño,… Drum roll, please!! El Ganso Perfumes is one year old, and we are really excited!… 1920 AND OH! THE ORIGIN EDT, DO YOU ALREADY KNOW THEM? Do you know the new fragrances that TOUS Perfumes is planning to launch soon? We… ÁLVARO AND CLEMENTE CEBRIÁN, FOR ‘EMPRENDEDORES’ MAGAZINE: “THE FOUR FRAGRANCES BY EL GANSO ARE MAKING US STRONGER AS A BRAND” The times we live in invite us to think and to look back, wondering how… #WeStayAtHome From PYD we want to thank each and everyone of the professionals who, in these… A FEW TIPS FROM PYD GROUP REGARDING THE CRISIS OF CORONAVIRUS Regarding the crisis caused by the expansion of the coronavirus (COVID-19), precaution and prevention are… HALLOWEEN PERFUMES, THE PRESENT THAT WE’LL GIVE TO OUR FATHER ONCE WE CAN HUG THEM AGAIN Father’s Day will stay on our minds forever and not only because of the health… PHILIPPE STARCK AND HIS TRIBUTE TO THE RAIN The rain has always been a source of inspiration. From The Rain Song, one of… TOUS PERFUMES, THE HOUSE OF MEMORIES There are fragrances that enclose memories and, because of this, many of them have a… EL GANSO PERFUMES, KEY PART OF PYD’S SUCCESS The way we consume beauty is changing. In the past, we have defined this industry… Happy Saint Bromance’s month! February won’t be the month of love anymore nor Saint Valentine’s Day. With El Ganso… COMMITMENT Commitment. Everything in life can be avoided. So do commitment But as we do with… PHILIPPE STARCK, THE DESIGNER OF STARS Philippe Starck’s restless spirit has no boundaries. On this occasion, the French designer has created… Halloween Perfumes launches its filter for Instagram It’s not a secret that we spend hours and hours in front of a screen.… CLEMENTE CEBRIÁN, FOR EXPANSIÓN: “OUR FRAGANCES COLLECTION HAS BEEN DOING SO WELL BECAUSE OF OUR ALLIANCE WITH PERFUMES Y DISEÑO” 2020 couldn’t have begun with a prettier way for El Ganso. According to daily newspaper… 2020, A YEAR FULL OF CELEBRATIONS FOR TOUS They have always said beginnings bring good news and this is the case of 2020… PEAU DE LUMIÈRE MAGIQUE AND PEAU DE NUIT INFINIE, THE PERFUMES BY STARCK PARIS THAT HAVE A HUGE SUCCESS IN GERMANY AND INDONESIA Starck Paris perfumes are indescribable. Wrapped in magic and light and darkness, the couple fragrances… HALLOWEEN MAN AND HALLOWEEN MAN X: THEIR NEW VISUAL Halloween Man and Halloween Man X incite us to explore our limits. Without a doubt,… MERRY TOUS! Christmas has always had a soundtrack. We all know the famous All I Want For… El Ganso Perfumes, now at Adolfo Suárez Madrid-Barajas Airport Terminal 3 Travelling is one of the things that is closer to dreams and that’s what El… TOUS Touch The Luminous Gold, the new fragrance that connects us with our memories Saying perfumes and sense of smell are connected with emotions is a universal truth. Saying… Philippe Starck’s audacity will be landing in Madrilenian Gran Vía Philippe Starck’s talent and creativity are unstoppable. With a career rich with 10,000 creations, French… The magic of Halloween Perfumes merges with Christmas thanks to Instagram Halloween is the magic that attracts thousands of consumers. Magic is the tool that this… PYD and SCALPERS, a relationship that smells like flowers Spanish group Perfumes y Diseño (PYD) will be the creator of first Scalpers female fragrances.… Joya Tous 2019, the award from the most famous teddy bear in the world Tous and Playa del Carmen (Mexico). It sounds as the perfect duo for having the… Halloween Man X and Nascar Competition finale, the best opportunity for exploring our limits Halloweeen Man X is the desire for enjoying the experiences that leave marks in our… Fly to Alicante, El Ganso! El Ganso flies higher. After creating a unique and funny space at Valencia Airport last… Philippe Stark for Forbes: “Today, I am passionate about my perfume collection Starck Paris” “Design is going to disappear”. This is the strong opinion that Philippe Starck shared during… ECI. EL Ganso and El Corte Inglés (ECI). El Corte Inglés (ECI) and El Ganso. What… The mid-season of CHRISTIAN LACROIX x DESIGUAL Summer has come to its end, although sunny days haven’t left us yet. There are… LADY HIO, DESIGNED BY PHILIPPE STARCK WITH SERGIO SCHITO “When human know-how and technology create a miracle, glass becomes graceful poetry” Ph.S Lady Hio,… It would be magical, wouldn’t it be? It would be magic if we could enjoy a life full of tenderness and beauty.… Press Presentation of Touch The Luminous Gold to the media in Puerto Rico Spanish group, Perfumes y Diseño, has presented TOUCH The Luminous Gold, the new fragrance of… The unmistakable spirit of Desigual If there’s something that really defines DESIGUAL, that’s their will to break the rules. With… PHILIPPE STARCK AND EMECO – LONG LASTING COLLABORATION Like all of his projects, the collaboration between Starck and Emeco first begins with an… A mysterious potion? A secret weapon? What is Halloween to you? Three fragrances of magic, mystery and reams. Which Halloween perfume is your favorite? #HalloweenPerfumes #HalloweenSweetie Touch The Luminous Gold of TOUS Perfumes: the fragrance of white gold TOUS Perfume expands its Touch fragrances collection with Touch The Luminous Gold, an eau de… Perfumes El Ganso: Here comes the fun! The collection is made up of four friends with very different personalities, but who share… Lily of the valley on the French riviera, the latest hotel imagined by Philippe Starck The opening of the Lily of the Valley hotel is making a splash in Saint-Tropez… What touches you? Gold is one of the most valued precious metals in the history of jewelry. It’s… El Ganso lands in Valencia Airport The premium zone of the Valencian airport will play El Ganso (the fool). From July… HALLOWEEN Man X, the story behind the smartphone Behind every post on Instagram that we see, there’s a story. A story that speaks… HALLOWEEN Man X and PYD group, between the adventure of the Spartan Race and the tenderness of a big family There can be no argument that Perfumes y Diseño (PYD) is a big family. The… New collaboration between STARCK Paris and AD magazine Three fragrances created as a result of the exploration of romanticism by creator Philippe Starck… Presentation to Spanish press in Madrid On June 11, 2019, the presentation of TOUCH The Luminous Gold to the Spanish press… New brand El Ganso brings fun and colour to the perfume world Perfumes y Diseño introduced its new perfume brand on June 25, 2019, in Madrid. Pedro… HALLOWEEN by Sweet California: Meet & Greet with the musical group in Bilbao The collaboration between HALLOWEEN perfumes and the music band SWEET CALIFORNIA has lived magical moments… PERFUMES Y DISEÑO and SCALPERS sign a licensing agreement to launch their new fragrance line Perfumes y Diseño (PYD, Madrid 1998) and Scalpers (Madrid 2007) have signed a licencing agreement… Peau de Pierre by STARCK Paris in the ELLE Cancer Ball goodie bag On 30 May ELLE magazine celebrate its great fund-raising gala “ELLE Cancer Ball”, the entire… GEMS in a Row: online competition to win the new fragrance from TOUS Perfumes Play the game and find out once whether you are one of the winners of… PYD celebrates its 20+1 anniversary in Ibiza This year Grupo Perfumes y Diseño marks 21 years in the business and has invited… HALLOWEEN by Sweet California If HALLOWEEN were a song, it would be SWEET CALIFORNIA. If SWEET CALIFORNIA were a… New launches: Desigual Fresh Festival and Dark Fresh Festival Colour, music, fun!!!! Desigual presents its two new fragrances celebrating the festival of colour, perfume… Delpozo opens a pop-up store in Harrods, London The elegant Knightsbridge district of the English capital hosts the first Delpozo pop-up store. The… Philippe Starck honored by Design Boom’s “Lifetime Achievement Award” On the occasion of the 3rd edition of The Design Prize curated by Designboom, Philippe… The new fragrance: TOUS GEMS POWER TOUS Eau de Toilette has chosen the colors of the rare Watermelon Tourmaline stone for… Perfumes y Diseño joins the Perfume Academy Foundation On May 16th in Madrid, in the course of an extraordinary meeting of Trustees, the Perfume… HALLOWEEN awarded Best Classic Perfume by Glamour Spain The prestigious magazine Glamour held its annual beauty awards ceremony in Madrid on May 7th.… New fragrance: HALLOWEEN Man X The night has a special language, scent, special rules and even sounds. The night is… Press presentation of TOUS Perfumes in China Our distributor CPRO has celebrated an event to present all the available TOUS perfume lines… Women’s Power; Desigual FRESH WORLD by Juliette Karagueuzoglou Passion and vocation are the words that best sum up this artist’s work. Belonging to… Group PyD participates in the negotiations of the collective agreement for the perfumery sector This year, the negotiation of the Collective Agreement for the perfumery and cosmetics includes the… Bentley by Starck Power Dock “I wanted the maximum of intelligence with the minimum of materiality. I wanted it to… The Autumn-Winter 2019 collection from Delpozo Delpozo presents a pure and clean collection for every moment of the modern woman’s life… HALLOWEEN Man X Spot
Desigual Fresh World To a fresher world!! Brazen, fun, vibrant and energetic… that could be a “Desigual Love” And her? How is… The magic of an encounter… love What could be more magical than love? What perfumes are more magical than HALLOWEEN? It… STARCK PARIS, for him and for her One might think that there is nothing to the night, but…“It’s of absolute richness especially… Renewing the classic month of love 1920 THE ORIGIN, the fragrance for the new dandy, found its soulmate, the fragrance for… Delpozo presents Pre-Fall 2019 Delpozo Pre-Fall 2019 breathes lightness. Like turning the pages of a brand-new book, the crisp… New PYD Nextcloud activated Offering our distributors the best service is a maxim of PyD. With this aim, we… A year full of new resolutions starts with Desigual FRESH WORLD Desigual fragrances animate all the months of the year. The brand’s fashion collections and its… Philippe Starck receives “Lifetime Achievement award” at the India Design Forum During the India Design Forum (IDF), Philippe Starck received the “Lifetime Achievement Award” in honor… The colour of HALLOWEEN’s Mia Me Mine Eau de Toilette, colour of the year 2019 Pantone has chosen “Living Coral” as colour of the year for 2019. Laurie Pressman, Vice-President… PYD celebrates 20 years creating perfume around the world As is traditional, the traditional Christmas cocktail was held the week before the start of… Delpozo collaborates with luxury jewellery firm Suárez The “Elia, the Garden Between Days” collection of the Spanish jewellery firm Suárez has been… Christmas windows filled with warmth with TOUS The Christmas holiday season fills perfumeries and shopping centres with joyful creativity in seasonal window… Oh, fresh Christmas!! With Desigual Having fun over the Christmas holidays is easier: we have some more time, everyone wants… The 20 best HALLOWEEN window displays The window display competition in Spain has been a great success in terms of participation.… Presentation Event in Kuwait The social event took place on November 7th at the Katsuya restaurant. Our distributor invited… Tender Stories 9 on www.tous.com Once again TOUS Perfumes offer a tender story created by the brand for the Christmas… The training team breaks records in 2018 The PYD training team has been doing its job since 2006. The reputation it has… Lutz Huelle new creative director Paris-based German designer Lutz Huelle has been appointed as the new creative director of our… Promotional activities in all markets during HALLOWEEN month Window display competitions, HALLOWEEN Perfumes theme parties, digital campaigns, all promotions areas are in action… Desigual relaunches its iconic Mickey Mouse jacket The Iconic Desigual Jacket , the brand’s most emblematic garment is hand-made by sewing together… Mexico, NY, Miami, Turkey, Indonesia and Puerto Rico surprise the press The press presentations of different versions of TOUS Oh The Origin! have surprised and captivated… Celebrities choose Delpozo’s Fall Winter 2018 The Fall Winter 2018 collection has recently been chosen by several celebrities as their go… Growth in STARCK Paris Peau de Lumière Magique and Peau de Nuit Infinie multiply its doors in the USA,… Perfumes y Diseño sign licensing agreement with El Ganso to launch perfume line The Spanish fashion house El Ganso, has almost 180 retail outlets in the world, across… Peau de Nuit Infinie and Peau de Lumière Magique of STARCK Paris Two new fragrances will be joining Peau de Soie, Peau de Pierre and Peau d’Ailleurs… A perfume idyll, created by Daphne Bugey TOUS Oh! The Origin and TOUS 1920 The Origin have many things in common, such… Four fresh fragrances for everyone Fresh fragrances are a leading-edge trend in perfumery at the moment and are a safe… International department seminar The half-yearly meeting of the International team at Perfumes y Diseño took place in Madrid… Celebrating Halloween’s 20 years All markets are getting ready to celebrate the anniversary of HALLOWEEN. Point-of-sale events, fancy dress… Delpozo disembarks in Korea Delpozo partners with KLH International to open three shop in Seoul and Busan this upcoming… Delpozo is pleased to invite you to watch the Spring Summer 2019 Runway Show live Delpozo is pleased to invite you to watch the Spring Summer 2019 Runway Show live… New HALLOWEEN visual on its 20th anniversary The HALLOWEEN classic fragrance celebrates magic and lives mystery in the company of a new… Philippe Starck between the infinite and magic The creative ingenuity of the French visionary cannot stop even for a second. His brain… Perfumes that conquer the world Desigual fragrances are all the rage in more than half of the world because “Life… TOUS Oh! The Origin, a fragrance for the new lady Its elegant and generous very feminine bottle in blush pink crowned with pink gold lid… Ready for Cannes The entire international sales team, the creative marketing, trade marketing and communication team will arrive… Great results in our social media channels during 2018 The TOUS social networks continue to grow and 2018 is unquestionably a year of success… For a fresher world! A shamelessly funny fragrance Finally we know the new fruity and floriental proposal of Desigual. Because there is a… Delpozo and PHotoEspaña present the exhibition “Swimming Pool” by Mária Švarbová The prêt-à-couture brand and PHotoEspaña celebrated on June 8th the inauguration of the exhibition “Swimming… Winner of the Grupo PYD scholarship for VOGUE master’s degree in communication Spanish student Isabel Serra Pascual has received from Pedro Trolez the Jesús del Pozo scholarship… The HALLOWEEN experience at the MAD COOL festival The MAD COOL festival has been a great success, not just thanks to the international… AXIOM space X Philippe Starck Axiom Space, the world’s leading privately-owned space exploration company, announced the launching of the first… Delpozo and PHotoEspaña present the exhibition “Swimming Pool” by Mária Švarbová The prêt-à-couture brand and PHotoEspaña celebrated on June 8th the inauguration of the exhibition “Swimming Pool”… New corporate website for the 20th anniversary of Perfumes y Diseño The new PYD Group website, with simple browsing and a very intuitive home page, lets… Where Fashion meets Soccer Delpozo creates exclusively for YOOX On the occasion of the Russia World Cup 2018, Delpozo and some of the world’s… TOUS Floral Touch So Fresh, The capricious freshness of flowers What is a caprice? Something that thrills us, that excites us and makes us very,… June solstice; nearer and further away HALLOWEEN lives the magic of the solstice like the earth and the sun, celebrating being… STARCK with Ipanema SS2018 : Timeless and accessible elegance The 2018 collection launches worldwide and features a fresh take on past models and introduces new… Woman’s Spring-Summer 2018 Collection: details of the world Desigual’s new spring-summer collection is here, filled with details, colours and countless stories of journeys… 20 years of magic and dreams 20 years ago a revolutionary idea of colour and mystery burst into the world of… Men’s Health Award 2018 for TOUS 1920 The Origin TOUS 1920 The Origin, the latest masculine fragrance launched by TOUS Perfumes, has been awarded… PYD Deporte, encouraging sport and healthy habits Since 2007 Perfumes y Diseño has had its PYD Deporte task force made up of… Delpozo celebrates the opening of the newly inaugurated Dubai flagship Dubai, April, 19th – The prêt-à-couture brand founded in 1974 and Symphony Style celebrated the… Meet and greet; #20YearsDreaming A point-of-sale event was held in Spain with the HALLOWEEN fragrances, in collaboration with an… Maison Heler, phantasmagoric architecture in Metz Dominique Gros mayor of Metz, creator Philippe Starck and the Hilton Group presented Maison Heler… Halloween Shot
Fall-Winter 2018 runway show Delpozo, is pleased to invite you to watch on Delpozo.com the Fall Winter 2018 Runway… PYD Group adds REN Clean Skincare to its portfolio Perfumes y Diseño (PYD) has extended its portfolio of distributed brands with the incorporation of… PYD distributes “Juliette Has A Gun” in Spain and Andorra Perfumes y Diseño Group (PYD) has signed an agreement with “Juliette Has A Gun” to… Delpozo moves its show to London Fashion Week After ten successful seasons showing as part of New York Fashion Week, a new chapter… STARCK Paris wins Robb Report’s “Best of the Best 2017” award The Spanish edition of Robb Report magazine has awarded the “Best of the Best 2017”… STARCK Paris wins “Diamond Pentaward 2017 Best of the Show” prize The STARCK Paris collection of fragrances by Philippe Starck was awarded the “Diamond Pentaward 2017…