Perfumes y Diseño sign licensing agreement with El Ganso to launch perfume line
The Spanish fashion house El Ganso, has almost 180 retail outlets in the world, across 9 countries. The brand is characterised by its timeless designs and updated trends, always ensuring one of its most important values: quality. The fashion house wants to continue to expand internationally in the retail sector and extend its product line, introducing its own range of fragrances from PYD.
El Ganso has chosen Perfumes y Diseño as it has all the qualities they were looking for in a selective perfume company; it has enjoyed a career of more than 50 years in the luxury sector and is able to translate the values of successful fashion, jewellery or design brands into perfume.
Its fun and elegant designs are made for original people with different and unique styles. El Ganso has achieved sales success in countries like France, Portugal, Italy, Germany, England and more.
“Developing a new business line within El Ganso, we needed the guarantee of a company with proven success in the perfume industry. We have understood each other very well because we share the principles of quality above all, as well as freedom in design” Álvaro Cebrián, consultant and co-founder of El Ganso.
“In PYD we seek out exciting challenges. Brands with a clear identity that want to reach a new audience, as well as existing customers, through their perfume. El Ganso is a bold company with a respectful team, but one that is not afraid to break the rules. They are conquering the world with their youthful and carefree designs and we want to be by their side sharing this success”, Pedro Trolez, president of PYD.
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