Growth in STARCK Paris
Peau de Lumière Magique and Peau de Nuit Infinie multiply its doors in the USA, Russia and Indonesia.
The new STARCK Paris perfumes have entered Neiman Marcus with good sales results in stores in New Jersey, Texas, Chicago, California and Florida. At the same time, at the Russian department store Rive Gauche we have increased from 50 to 100 doors with the new fragrances. And in Asian markets, we have tripled the number of doors with the arrival of the two new fragrances.
The visual for the new fragrances is the first appealing element the customer discovers. It is a creation by Dominique Issermann that accompanies the idea of night and light of the fragrances with the black background for Peau de Nuit Infinie and a white background for Peau de Lumière Magique.
Issermann has focused on three pillars: colour, the close-up of a face of a woman and of a man and the bottle of the two Eaux de Parfum.
There is no doubt that the first contact with the consumer achieves its purpose: provoking curiosity to find out about the fragrances they communicate so strongly.
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