Growth in STARCK Paris
Peau de Lumière Magique and Peau de Nuit Infinie multiply its doors in the USA, Russia and Indonesia.
The new STARCK Paris perfumes have entered Neiman Marcus with good sales results in stores in New Jersey, Texas, Chicago, California and Florida. At the same time, at the Russian department store Rive Gauche we have increased from 50 to 100 doors with the new fragrances. And in Asian markets, we have tripled the number of doors with the arrival of the two new fragrances.
The visual for the new fragrances is the first appealing element the customer discovers. It is a creation by Dominique Issermann that accompanies the idea of night and light of the fragrances with the black background for Peau de Nuit Infinie and a white background for Peau de Lumière Magique.
Issermann has focused on three pillars: colour, the close-up of a face of a woman and of a man and the bottle of the two Eaux de Parfum.
There is no doubt that the first contact with the consumer achieves its purpose: provoking curiosity to find out about the fragrances they communicate so strongly.
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Fall-Winter 2018 runway show Delpozo, is pleased to invite you to watch on Delpozo.com the Fall Winter 2018 Runway… PYD Group adds REN Clean Skincare to its portfolio Perfumes y Diseño (PYD) has extended its portfolio of distributed brands with the incorporation of… PYD distributes “Juliette Has A Gun” in Spain and Andorra Perfumes y Diseño Group (PYD) has signed an agreement with “Juliette Has A Gun” to… Delpozo moves its show to London Fashion Week After ten successful seasons showing as part of New York Fashion Week, a new chapter… STARCK Paris wins Robb Report’s “Best of the Best 2017” award The Spanish edition of Robb Report magazine has awarded the “Best of the Best 2017”… STARCK Paris wins “Diamond Pentaward 2017 Best of the Show” prize The STARCK Paris collection of fragrances by Philippe Starck was awarded the “Diamond Pentaward 2017…