
LOVEME
On July 8, and for the first time in the history of Perfumes y Diseño, we had the opportunity to present in a unique and special format the latest launch of Tous Perfumes: LoveMe.
With the help of 4foreverything, a live virtual presentation was held at three different times for the press, suppliers, customers, and employees. Thanks to the entire team and our hosts, Javier Bacallado, Director of Communication and Sonia Graffin, Director of Marketing, the Tous Lover’s dream (the most fan of Tous) came true.
For a few minutes we could see the long and complex process of creating this extraordinary Eau de Parfum, which is a true gem. From the bottle and packaging, through the aroma and the campaign, there is no detail left to chance and it managed to captivate everyone who shared that moment with us.
We also had the appaerance of Pedro Trolez, General Director of the PYD group, who opened the presentation with a warm greeting and words of gratitude to the entire team. At the same time, we were able to connect with Rosa Tous, TOUS Corporate Vice President and Olivier Cresp, Firmenich’s Master Perfumers, two fundamental pieces in the creation of LoveMe, who sent messages of support and affection towards this launch.
To sum up, LoveMe is the most Tous product, the most bear, the most pink, the most tender and the most iconic to date.
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