
Meet and greet; #20YearsDreaming
A point-of-sale event was held in Spain with the HALLOWEEN fragrances, in collaboration with an influencer.
All the attendees, followers of HALLOWEEN and the guest social media celebrity, had the chance to be the first to see the brand’s new proposal; HALLOWEEN Magic.
During the event, the bottles of fragrance bought at the point of sale were personalized. This was a strategy to encourage buying that had excellent results.
The influencer who collaborated at the event, @Dirty_closet, BeautyInfluencer and Youtuber, has a profile that is very much in line with HALLOWEEN with 86.7K followers.
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