New fragrance: HALLOWEEN Man X
The night has a special language, scent, special rules and even sounds. The night is for rule-breakers, for those who never follow familiar paths. Do you dare?
HALLOWEEN Perfumes offers a new fragrance that lets us experience these sensations: HALLOWEEN MAN X.
The race starts with the fresh notes of Lemon, Cardamom and Lavandin and then progresses towards a warm heart, where Cinnamon bark and two accords created by the perfumer – Black Jack which is a unique combination of Whisky, toasted Coffee and Leather and the mineral accord that combines the concrete of the city and vibrant amber notes – roar like an engine.
In line with previous HALLOWEEN visuals, the protagonist of HALLOWEEN MAN X is shown upside down. The reason? The world is more interesting if you look at it from another point of view.
The teaser campaign “Something unexpected is coming” started at the end of February and the main visual was revealed on the brand’s social media on 1st March.
With the slogan “Explore your limits”, the campaign is based on several actions
- Virtual reality game with customers.
- Projection of the ad at screenings of the film Captain Marvel at Yelmo, Cinesa, Mk2 and Kinépolis cinemas from 8th to 21st March in more than 600 cinemas throughout Spain.
- Sponsorship of the Spartan Race in Spain (March in Mallorca, May and September in Madrid, October and December in Barcelona).
- Escape Room for influencers and for fans of HALLOWEEN Perfumes who have registered previously on the website. From 18th to 22nd March, there will be a HALLOWEEN MAN X personalized Escape Room in Madrid.
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