PERFUMES Y DISEÑO CLOSES 2022 WITH RECORD SALES
Perfumes y Diseño achieves sales of 92 million euros, which is the best result in its history.
With a growth of more than 42% compared to 2021, the company led by Pedro Trolez, once again closes a record year, after the success of sales already registered in the previous year.
Regarding the analysis by brand, all of them are growing strongly above 40%: TOUS Perfumes and HALLOWEEN Perfumes, have established themselves as leading brands both in the national market and in a large part of the international markets in which PYD operates; and it is important to highlight the consolidation of the three brands that, more recently, have joined the portfolio of exclusive firms of the Spanish company: EL GANSO Perfumes, SCALPERS Perfumes and NIGHTOLOGY.
In recent years, and after the events experienced internationally, Perfumes y Diseño has designed a key strategy reinforcing the basic pillars on which it rests: the people who make up the organization; the “partners” as a key asset, showing closeness and adaptability and, finally; the high quality perfumes created, surely appreciated by the consumer.
Throughout this journey, the implementation of the Sustainability Master Plan has been key, the first phase of which closes this year with great progress and a clear reflection in the philosophy of the company, the product and final sales.
About PYD: Perfumes y Diseño is a renowned Spanish luxury perfumery and cosmetics company with global projection, and with a history in luxury fashion. Founded in 1998, PYD is dedicated to the creation, development, distribution and international marketing of fragrances; and to the distribution and commercialization of selective cosmetics linked to distinguished brands. The group owns a set of its own perfume brands: Tous Perfumes, Halloween Perfumes, El Ganso Perfumes, Scalpers Perfumes, Starck Paris and Nightology. Along with its own brands, PYD distributes other perfume and cosmetic brands in different markets including Goutal Paris, Juliette Has a Gun, Moschino, Missoni, Versace, Cartier, and Ahava, among others.
Perfumes y Diseño, as a family business, became part of ADEFAM (Madrid Family Business Association) in 2019 and in 2021 joined the CRE100DO Foundation. In addition, Pedro Trolez Martínez has been a member of the Círculo de Empresarios de Madrid since 2022.
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