PYD distributes “Juliette Has A Gun” in Spain and Andorra
Perfumes y Diseño Group (PYD) has signed an agreement with “Juliette Has A Gun” to distribute the luxury perfumery brand in Spain and Andorra starting in October 2017.
Created in 2006 by Romano Ricci as an original and exclusively feminine brand, “Juliette Has a Gun” has opened up a new type of elegance in the world of niche perfumery.
The fragrances of “Juliette Has A Gun” are designed like the different facets of a strong personality. Each fragrance, dedicated to a woman, has its own way of telling a story, its own world and its own attitude, in a liberating and mischievous tone, with a dash of humour. It is a brand that shies from the stereotypes of niche fragrances.
From New York to Paris, Moscow or Sydney … Juliette intrigues the world. Armed with her perfume, Shakespeare’s heroine turns wild. Life is too short and pleasures too many, says Juliette.
The gun is a metaphor for the perfume, a weapon of seduction or a mere accessory or ruse. It essentially symbolizes woman’s liberation from man. And sometimes it does so with a flavour of vengeance… But the concept is also influenced by romanticism. A modern version that constantly seeks to reinvent the notion of a couple and femininity.
The brand is distributed in 40 countries and PYD will be responsible for distribution in Spain and Andorra.
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