STARCK Paris wins “Diamond Pentaward 2017 Best of the Show” prize
The STARCK Paris collection of fragrances by Philippe Starck was awarded the “Diamond Pentaward 2017 Best of the Show” prize at the Pentawards ceremony held at W hotel in Barcelona on 23 September.
The Pentawards are acknowledged to be the most prestigious worldwide packaging design awards.
In the words of Pentawards: “STARCK Paris’ pedigree alludes to nothing less than beauty and finesse, both of which were stand out characteristics contributing to the judge’s unanimous decision to crown this year’s Diamond Pentaward to Perfumes y Diseño.”
“The concept was to create three distinct and independent designs that when together, both as bottles and in packaging, would interlink to form one sculpture. The fluid nature of the design creates a connectivity between the three fragrances, that is consistent throughout all aspects of the set. The complex design of the bottles meant that the production had to be executed perfectly to ensure that all three fragrances ebbed and flowed between each other, as conceptualised in the design phase.”
This year’s judging panel was headed by chairwoman and existing founder of the Pentawards, Brigitte Evrard and made up of a plethora of highly esteemed, global award-winning design professionals took little time in establishing that the Perfumes y Diseño design could be awarded no less than the Diamond Award at this year’s gala ceremony.
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