The colour of HALLOWEEN’s Mia Me Mine Eau de Toilette, colour of the year 2019
Pantone has chosen “Living Coral” as colour of the year for 2019. Laurie Pressman, Vice-President of the Pantone colour consultancy unit, revealed that “the primary influence this year has been the environment”. The colour Living Coral (16-1546) represents joy, energy and the longing to re-connect with nature.
The Mia Me Mine Eau de Toilette bottle is an ode to the nature we desire. As a representation of a forest, fern leaves and flowers drawn on the glass stand out in a deep coral tone against the eau de toilette which is also of a coral colour.
Pressman explained that the preference for cheerful tones this year leads to a call for optimism and positive human connections. In the midst of pessimism about the world political situation and corruption in the technology sector, people are changing colour to improve their mood.
The Vice-President of Pantone’s consultancy unit also clarified that the Pantone Colour of the Year is not a trend prediction. “It is a reflection of what is happening. It is a colour snapshot that symbolizes what is going on in culture at a given moment in time”.
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