The HALLOWEEN experience at the MAD COOL festival
The MAD COOL festival has been a great success, not just thanks to the international artists who performed at the new festival site in Madrid, but also thanks to the unique experience offered at the “Brand Experience” area with HALLOWEEN.
Over three days, festivalgoers had the opportunity to discover the HALLOWEEN range of fragrances and receive samples of their favourite perfumes after finding out which of them best matches their personality. To participate in the event, festivalgoers had to answer three simple questions:
- Day out or night out?
- Electronic music or pop rock?
- First row or beer at the bar?
It was truly a very happy MAD COOL festival!
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