
The unmistakable spirit of Desigual
If there’s something that really defines DESIGUAL, that’s their will to break the rules. With a textil and fragrance universe where we can explore non-corformism and a world full of colour, the Spnaish brand has decided to step forward on its adventure and presented its new corporate image in a unique and cheerful campaign.
Featuring actresses Marina Ontanaya and Princesonga, models Ricc Dominguez and Mouchette Bell and artist Claudia Sahuquillo, among others, the piece shows how much DESIGUAL wants to win millennials and Gen Z over using a style that plays with textures and prints. “With this campaign called Forwards is boring, we turn things around, using creativity and exploring new points of view”, the group states. And this is something that, without a doubt, they have achieved without losing its unmistakable spirit.
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