VIRTUAL CANNES
In PYD we have demonstrated that we are capable to transform how we work, adapting to the moment we are living. We are in a moment of digital transformation which has meant working better, more efficiently and differently.
As if they were TV professionals; Ana Trolez, Laura Escribano and Javier Bacallado presented what will mean a before and after for PYD in this different, but very enriching year. Cannes virtual presentation.
Yes, you have read it properly. ¡Virtual! In which the news of our four own brands were presented to international clients.
The Presentation lasted 25 minutes and was done in English and Spanish, in a false direct format.
For a better appreciation of the product, we sent out our fragrances so that the viewers could discover while watching the presentation.
The event finished with warm and kind words from Pedro Trolez Cortina and Santiago Letamendia.
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